Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Great Lash Mascara Embarks on New Marketing Blitz - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Great Lash Mascara Embarks on New Marketing Blitz

Maybelline New York Great Lash Mascara, the top-selling pink-and-green packaged product in its market, is taking on a new marketing campaign for the month.

Author Image

By: Jamie Matusow

Editor-in-Chief

Maybelline New York Great Lash Mascara, the top-selling pink-and-green packaged product in its market, is taking on a new marketing campaign for the month: “What’s pink & green and in everyone’s bag?”

The 15-second spot was shot various locations around New York City to serve as the backdrop for the campaign. The commercial airs nationally now through Aug. 26 on major network and cable stations.

“Since the introduction of the famous pink and green tube in 1971, Great Lash has received more awards and created more beautiful lashes than any other mascara,” says Cheryl Vitali, Maybelline New York senior vice president of marketing. More info: www.maybelline.com.


Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters